8 Sales Growth Strategies That Win

November 21, 2016

The success of your company depends on how well you sell your product and services, because this is the bottom line. Sales generate revenue, which is essential for the growth and success of a company. Naturally, it’s important to have a solid sales plan in place to ensure success. There are several strategies you can use to encourage sales growth and increase your company’s income but they need to be implemented carefully and thoughtfully. Here’s a brief introduction to 8 strategies that will help you out.

Sales Growth Strategies

1. Evaluate Your Current System

If you’re experiencing low sales, it’s important to evaluate your current system and revise it if needed. Most modern sales and marketing strategies involve regular analysis and this allows business owners to see if their systems work well. Without analysis, you won’t be able to spot flaws and correct them in order to improve the overall result. Before you implement any sales strategy, you should ensure your foundation is solid because any improvements on top of bad basics will only lead to failure.

2. Explore Your Existing Markets First

Many businesses look outward for growth instead of exploring their current market thoroughly and utilizing its full potential. You already have a set system and structure in place so why not milk it for all it’s worth? If you start expanding your business without standing on firm ground in your current market, you’ll waste your resources and hamper your company’s potential for growth and revenue.

Your sales team is already familiar with your current market and knows how to handle the process; so they should be able to reach out to newer prospects and increase the customer base in the same sphere. This is the easiest way to get some sales growth.

3. Extend Product Lines

One of the best ways to increase sales growth is to extend your product lines to offer a more comprehensive experience to your prospective customers. For example, a cosmetic manufacturing company could also produce accessories like makeup brushes so that customers will have a more comprehensive product and won’t have to look at other brands for essential items.

There are many ways in which you can expand your product line, and you won’t even need to put in much effort into planning. You can ask your existing customers about potential product ideas connected to the current lines through surveys and other such mediums. Not only would this give you some great ideas, but it could also improve your overall reputation with your customer base.

4. Consider New Client Demographics

It’s a good idea to find your niche in your industry and market heavily in it; but sometimes you can miss other potential markets as well. For example, a company that manufactures office supplies might sell their products to large corporations, state, and government entities. But they can also establish a relationship with B2B entities like ecommerce retailers and other such platforms and see great success.

You need to consider your products and services carefully and figure out just who might be interested in them. Sometimes, you might find customers in unexpected places so it’s a good idea to keep your eyes open. If you don’t hesitate to explore new customer bases, you’ll see considerable growth in your overall sales and revenue.

5. Consider Exporting

You’ve looked inward and explored the full potential of your current market. Now it’s time to look outward and consider the potential of an international or global market. This is something very few domestic companies do, and they miss out on enormous growth prospects. Many companies just keep their focus on sales within the country and might sell to clients right across the border.

However, there are large, thriving markets in Europe and Asia that can easily take your sales to new heights. Yes, exporting does involve some hassle and problems because you have to deal with international shipping and billing, but the potential sales growth makes that an acceptable trade off. You can sell your products to ecommerce retailers in other countries and let them handle marketing and distribution.

6. Consider New Channels of Distribution

Most customers want easy access to products and services and that’s not always easy to deliver. While you can establish a new unit in every state or city you sell your products and services in; this will require time, effort, and money. It’s a much better idea to find different distribution channels that will not only expand your reach, but also lessen your burden. You can partner up with distributers, supermarkets and other such establishments, or establish an association with online retailers and e-commerce companies. You’ll see an almost immediate growth in the overall sales and revenue of your company.

7. Don’t Skip on Training and Seminars

In the end, sales growth depends largely on the skills and determination of your sales staff. This job can quickly become habitual and monotonous, which can have a negative impact on how your sales team communicate with your prospects. If you really want to see growth, you need to ensure your skills stay sharp and your knowledge stays current. You can offer refresher courses and frequent seminars to ensure your employees don’t slide back into monotony and start underperforming. Seminars and training sessions might also teach your team new techniques and provide information they need to improve their overall performance as this will help to lead to sales growth and also have a direct impact on your company’s reputation.

8. Add a Personal Touch to Your Communications

If you want to receive a good amount of sales, you need to establish a healthy relationship and rapport with the prospect in very little time. You can’t accomplish this by being impersonal and stiff, as this may just put your prospective customer off and you’ll lose their interest. You need to introduce a casual and friendly tone to all your communications with your clients, both written and verbally.

If you follow these strategies, you’ll see great deal of sales growth and your company will thrive.